Our story


Our Story

Lanikai the Label is an Australian Eco-sustainable swimwear brand established in 2017 by founder & designer Claire Vella.

The vision of the brand was born during her time spent living in Hawaii when
Claire was deeply inspired by the way of the Hawaiians.
The notion and practice of mālama i ka ‘āina, meaning “To respect and care for the land”
is one of the most important pillars of Hawaiian culture.

“I wanted to create responsible swimwear brand that didn’t come at the cost of our people and our planet”

Using only eco-sustainable fabrics, the technology behind the ECONYL® yarn is that it uses 100% regenerated material derived from recovered fishing nets, carpet fluff and other discarded nylons.

‘Lanikai’ - in Hawaiian meaning ‘Heavenly sea’

Lanikai the Label swimwear gives everyone the opportunity to choose an environmentally friendly product
without compromising on quality and style.

From sourcing sustainable fabrics to ethically producing each garment,
our bikinis aim to create a positive environmental impact one bikini at a time.